Masthead - the magazines title. Usually displayed in the top left corner so that people will be able to see which magazine is by the way they are laid out in the shops.
Dateline - Weekly, usually from Saturday to Friday, explains when the story occurred and usually near the barcode.
Barcode - Read electronically and decoded into usable information.
Images - Size: CU to medium C. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.
Cover Lines - used to make people interested enough to buy the magazine, usually eye catching.
Sell Lines - Short, sharp description of the title's main marketing point.
Left Third - Its vital for sales in shops where the magazine is not shown full-frontage. The title must be easily recognisable in a display of dozens of competitors. The start of the masthead is important here, as are short cover lines that are easy to read.
Splash - The whole front cover of the magazine.
Flash - gives a hint about an exclusive piece of news.
Skyline - snippets of information giving an indication of what content is in the magazine.
Kicker - smaller font headline often underlined under main headline.
Subtitle - smaller headline that summarises the feature.
Main Coverline - supports the main image.
Price - magazine cost.
Colour scheme - specific styles.
Font - Style and size.
Anchorage - gives the main image meaning
Issue Number - A tally of magazines
Teaser - One word/phrase that acts as an attention grabber
Graphics - Graphical shapes to highlight feature
Offers/adverts Blurb - Banner-style shape featuring free products/promotions
Issue Number - A tally of magazines
Teaser - One word/phrase that acts as an attention grabber
Graphics - Graphical shapes to highlight feature
Offers/adverts Blurb - Banner-style shape featuring free products/promotions
